Balancing SEO and Sales

Graham Davis

Technology is always changing and the internet is loaded with tons of "expert advice" on how to apply it. Unfortunately, much of this advice is unreliable due to it being out dated or the "expert" not staying on top of their trade. If we're not careful, we can find ourselves more focused on SEO than the reason we created our website . . . Selling homes to our customers! My personal preference is to get my advice from those that are as close to the source as possible, especially in the areas of SEO and Marketing. Investing in books from creditable sources is a great way to do that.

Simply stated . . .

  • SEO gets the customer to your site
  • Your website sells your products or services, and . . .
  • Your CRM manages your leads and clients

 

Below are books that I personally use to make sure I am keeping SEO and Marketing in balance. Why? Because SEO gets the customer to your site and proper design and marketing keeps the customer on your site and moving through it. If the customer thinks they have reached a website for the Chamber of Commerce instead of a Real Estate company, SEO has hijacked your site and it's time to rethink your strategy.

- Graham Davis, Owner
zBest Data Technologies

*Books Link to Amazon.com

Leans to the technical side and recommended for those comfortable with the terminology.
Puts SEO in simple, easy to understand terms.
I would love to find a Cliff Notes version of this book! SEO may get the customer to our site, but good design is what keeps them there and moving through our site. This book helps us to see our site from the customer's perspective and reminds us just how important it is to keep that goal in mind.
A good read that reminds us not to "Forget the Basics"